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Amazon is opening its first - ever hi-tech salon in LondonDo you know you can book home service mobile afro hairstylists and beauticians anywhere in the UK?'
Amazon is opening its first-ever hi-tech salon in London
In case you missed this interesting surprise, I'm here to bring you the tea.
Just a few days ago, Amazon announced that it’ll be applying its tech prowess to hairdressing. In a clearer term, the tech giant is moving into the world of hairdressing. Amazon in partnership with U.K stylists is opening its first-ever hi-tech salon in London's East End Spitalfields area, from online to brick and mortar. The company confirmed that the 1,500-square-foot space is set over two floors and will be open to Amazon employees only in the meantime, and later on to the general public over the coming weeks for bookings.
The company said it is looking to use Using Augmented Reality to manage run the salon and also test new and emerging technologies all in a bid to boost hair products sold on its eCommerce platform. The augmented reality gives a kind of real-world setting to the salon.
The salon will include augmented reality mirrors where you can virtually experiment with different hair colours and styles to know how they’ll look on you. Customers will not have to log in to their Amazon accounts to use the augmented – reality features when trying out hairstyles.
The special mirror displays relevant information such as brand videos about products through “point-and-learn” tech. You can easily purchase products such as shampoos and styling aids by scanning a QR code with your phone that will take you to the point of purchase. Amazon Fire tablets will be provided for entertainment at each styling station.
“We have designed this salon for customers to come and experience some of the best technology, hair care products, and stylists in the industry,” John Boumphrey, UK Country Manager for Amazon, said in a statement. “We want this unique venue to bring us one step closer to customers, and it will be a place where we can collaborate with the industry and test new technologies.”
This might seem like a threat to small salons, however, the introduction of the augmented reality being tested by Amazon will definitely be of great use as the world seems to tend towards technology. Small businesses should start thinking of themselves as tech companies, so as not to be left behind on great innovations.