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How to stand out in your salon business

The world of beauty is very saturated and slippery as well. It takes you doing something exceptional not to be swept away by competitors.

It's important to identify tremendous acts aimed at clients' satisfaction. Know what competitive advantage you have over others, and build on it.

There are tips that can help you succeed in your salon business

1. Identify your niche:

It is not uncommon to find salons that focus only on some kind of service, leaving out the remaining. Carving a niche for yourself is important because it helps you to focus on your strength and also brings out your creativity.

Brainstorm, and choose a niche around what you feel confident doing. This way, it is easy to identify your potential clients.

2. Branding:

This is more than packaging. Branding is more about how you pass your message across, and how you attract your clients.

A brand is a set of expectations, memories, stories, and relationships that, taken together, account for a customer's decision to choose one product or service of the another - Marketing and leadership expert Seth Godwin.

How do you follow up and thank people when they patronize you? What message do you pass across as a brand?

All these and more are important questions to consider.

3. Get reviews:

Trust is hard to gain, especially when money is involved. A potential client can determine the level of credibility of your business by checking what others have to say about the service you rendered in the past, whether good or bad. Your potential customers need social proofs, so they trust your client's reviews more than they trust what you say.

A study by BrightLocal.com shows 87% of consumers read online reviews for local businesses in 2020. Also, 91% of 18-34-year-olds trust online reviews as much as personal recommendations, and 93% of consumers say that online reviews influenced their purchase decisions. Hence the reason potential customers look out for reviews.

Get people to talk about their experiences using your services. Positive reviews generate more sales and profits for your business. Similarly, negative drives customers away.

4. Go extra length:

What can you give your customers that they cannot get elsewhere? With low cost, you can create something extra that can fascinate your clients when they visit. For instance, you can create a beautiful artificial garden or an art studio where they can take nice photos of themselves when done with their hair. Give them bonuses that are totally unexpected.

5. Post your works often:

Work done serves as samples and assurance that you're capable of doing what you do. Try out those styles on real-life models, let people see your pattern and style of work. That's how best to portray what you do. Without posting your jobs, it's really hard for clients to know the kind of amazing work you do.

When choosing what to post out there, make sure to put your best foot forward.

6. Good customer's service

All great companies are built by effective customer service, trust me, if clients are well treated, they keep coming back. According to Newvoicemedia.com, after one negative experience, 51% of customers will never do business with that company again.

Your customers' experience has a direct correlation to how likely they are to come back. Leadership strategist, Shep Hyken recorded in his article on Forbes, that 96 percent of customers will leave you for bad customer service.

Apart from striving to win clients, you also have to strive to offer and beat the best service your customers have ever received from anyone. Good customer service is a process, it doesn't end after sales, it continues. Following up on customers for their honest take, whether good or bad, on the service rendered is good customer service.

All these and more will help you stand out in your salon business.

Cheers!